Description

JESCA Solutions provided tailored management consulting to Good Taste, a Haitian immigrant-owned business, to support its expansion from a local restaurant chain to a regional retail and direct-to-consumer brand. Our team delivered a comprehensive commercialization and growth strategy focused on strengthening brand identity, diversifying revenue streams, enhancing digital presence, and positioning Good Taste in multicultural and ethnic food retail markets across North America.

With deep knowledge of immigrant entrepreneurship, underserved market dynamics, and inclusive business models, JESCA guided Good Taste through the complex processes of product validation, packaging, retail compliance, and e-commerce development. Our approach balanced business viability with cultural authenticity, ensuring the brand remained rooted in the Haitian diaspora experience while expanding to a broader multicultural consumer base.

This initiative reflects JESCA’s commitment to building sustainable business models for small enterprises serving people at the base of the pyramid. Our services supported operational resilience, regulatory readiness, access to new distribution channels, and customer engagement strategies that center equity and heritage.

Activities

• Conducted brand audit and executed a full brand modernization strategy including logo, website, and visual identity updates
• Developed and tested packaged product lines (e.g., patties, pikliz, soups) with attention to shelf-life, compliance, and diaspora consumer preferences
• Designed and piloted culturally resonant, regulatory-compliant bilingual packaging (EN/FR) with integrated QR storytelling features
• Provided support for food lab testing, USDA and CFIA regulatory processes, and co-packing partnerships
• Led planning and execution of food fair participation including booth design, sample logistics, and B2B networking
• Created and deployed bilingual surveys and taste-testing campaigns in Haitian and Caribbean communities across four cities
• Advised on retail and DTC strategy including Amazon FBA/FBM setup, e-commerce platform development, and third-party logistics (3PL) selection
• Developed integrated marketing campaign targeting the Caribbean diaspora through influencers, radio, festivals, and social media
• Provided financial projections, budgeting support, and guidance on accessing funding through SBA, PME MTL, and diaspora-backed investment channels
• Defined success metrics and performance tracking tools (e.g., conversion rates, reorder volume, digital engagement, retail adoption)