Feasibility Study for Mallam Market

Client & Partners: Accra Metropolitan Assembly (via CPCS)

Activity Period: 2015

Location: Accra, Ghana

Sectors: Market Infrastructure, Public-Private Partnerships (PPP), Economic Development

Keywords: Market research,  PPP structuring, Business planning,  Commercial infrastructure, Trader accessibility, Investment models, Procurement readiness

Description

JESCA Solutions supported the development of a modern commercial market facility in Mallam through a public private partnership model. The assignment involved a full socio-economic and environmental feasibility study, detailed market research, and preparation of a bankable business plan. JESCA assessed demand, user preferences, affordability, and investment attractiveness, while identifying opportunities to strengthen local trade, improve working conditions for informal vendors, and enhance urban infrastructure.


Our approach aimed to ensure that the project would catalyze private investment while delivering inclusive economic benefits. This included designing a PPP structure that balanced commercial viability with affordability for traders, and preparing procurement documents aligned with best practices in PPP implementation and public infrastructure contracting.


Activities

  • Conducted a socio-economic feasibility study to assess community needs, trader profiles, and local economic impact
  • Performed an environmental assessment to identify potential risks and mitigation measures
  • Led a market study to evaluate commercial potential, demand trends, and trader and consumer dynamics
  • Developed a detailed business plan outlining financial models, revenue projections, and operational strategies
  • Prepared procurement documents for the PPP process including RFPs, TORs, and risk allocation frameworks
  • Proposed PPP structure and transaction approach to attract private investors while ensuring accessibility for small traders
  • Identified recommendations to improve infrastructure, trading conditions, and services within the market

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